Every engagement runs the same instrument: 200 identical buyer questions across four AI platforms, Google and Bing search data, and dated deploys with clean before/after windows. The full measurement reports below are public — confounds named, gaps admitted. Across the current portfolio, AI share of voice rose 73% (7.7% → 13.3% mean across three clients, Jul 13 – Aug 24, 2026).
Three evidence grades — gated, aligned, directional — and no claim before its pre-registered checkpoint. Every figure on this page links to the live report it comes from.
Six weeks of foundation work took AI answer share from ~0 to 21%. Then the real test: no new deploys June 29 – August 25, and share rose anyway, 21.0% → 26.5% on identical questions. Five customers have named ChatGPT on quote forms; August logged the first chatgpt.com referral sessions in the site's history.
Schema releases and expert articles were followed by citations rising exactly where predicted: 21 in May to 146 in July, consolidating at roughly twice the spring floor in August (+107% per day on the conservative basis). Customer-question clicks rose 49%. The clicks land on retail shelves — where this brand actually sells — by design.
A schema deploy silently failed — and metrics ran eight weeks flat. Fixed June 30: brand appearances +43% within 12 days. The v4 upgrade followed: brand-search clicks +58%, sustained 27 days, with AI-assistant visits at twice the pre-deploy baseline. AI recommendation share is honestly reported flat at 8.5% — no claim before the pre-registered week-12 checkpoint.
Gated: a dated deploy with a clean before/after window. Aligned: event-aligned movement with confounds named. Directional: small-n movement in the predicted direction. A directional read is never dressed up as a gated one.
The control: Joybody's failed deploy gave us eight weeks of flatline, then +43% within 12 days of the fix — the foundation is the gate. The persistence test: Boss Hog gained +5.5 points of answer share across eight weeks with zero new deploys — the foundation compounds unattended.
Boss Hog's intake form asks every lead how they found the company — it has caught five customers naming ChatGPT. Where instrumentation isn't proven yet, the portfolio report says "not aggregable" instead of inventing a number. That line is the product.
Every claim traces to a dated, reproducible measurement. Ask for any receipt.
The free audit reads your business the way these reports read our clients' — where you're findable, where you're invisible, and the score we'd re-measure against.