For most of this engagement, the honest answer was no — we discovered in late June that the May schema deployment had silently failed, so AI systems reading your site found almost nothing. That's also why nothing moved for eight weeks, exactly as our model predicts. On June 30 the foundation went genuinely live (and we verify it's still live, every cycle). This report covers what happened in the first two weeks since — and what has to happen next.
| The question | How we measure it | What happened | Answer |
|---|---|---|---|
| Can AI systems read your practice's identity? | Fetching the site exactly as AI crawlers do | Invisible until Jun 30 (failed deploy, caught + fixed) — now live & re-verified every cycle | ✓ live since Jun 30 |
| Do AI assistants recommend Joybody? | Mentions in 200 real physio/pilates questions, 4 platforms | 8.5% of answers — unchanged so far; market leader sits at just 16% | ▬ not yet — expected this early |
| Did AI send actual visitors? | Site visits arriving from chatgpt.com | 6 visits, accelerating (4 in the last month) | ▲ first click-throughs |
| Are more people finding the brand on Google? | Brand-name searches shown · clicked / day | Appearances +43% · clicks +29% since the foundation | ▲ early lift |
| Do you appear for treatment searches? | Non-brand Google appearances / day | 35 → 37 — flat | ▬ waits on service pages + citations |
| Can we measure bookings? | Clicks from the site into Jane | 0 recorded in 60 days — tracking gap found & root-caused, fix queued | ✗ instrument broken |
| What else is driving traffic? | Everything in analytics | Google Ads running all period + a Jul 4 Facebook post + newsletters — none logged with us | ? need the full picture |
Not yet — and two weeks in, that's the expected answer. AI assistants recommend what trusted third-party sources say, and until June 30 they couldn't even read your own site properly. The citation work now underway (PainHero, Yelp, Instagram live; Bing, RateMDs, BBB in flight) is what moves this line — and the market leader sits at only 16%, so the ceiling is low.
The honest detail: the purple line was flat before the foundation too — because there was nothing for AI to read. That's actually the strongest evidence in this report: across our whole portfolio, clients with a live foundation moved; Joybody without one didn't. The pre-agreed test is the week-12 measurement in late July against the clean June 29 baseline.
| Run | Live search % | From memory % | Failures |
|---|---|---|---|
| May 5 | — | 3.6 | 6 |
| May 20 | — | 2.5 | 0 |
| Jun 15 | 7.0 | 2.0 | 0 |
| Jun 29 (pre-foundation anchor) | 8.0 | 1.0 | 0 |
| Jul 14 | 8.5 | 2.5 | 0 |
Joybody is the only client in our portfolio receiving real AI click-throughs. Product brands get recommended and the shopper never clicks; healthcare works differently — people click through to vet a provider before trusting them. Four of the six visits came in the last four weeks.
Six visits won't fill a schedule — but the trajectory matters, and so does what it implies: when AI recommendations grow (question one), the clicks follow here in a way they don't for product brands. The missing piece is knowing which of these visitors booked — see the tracking fix below.
Brand searches — early but real. Appearances +43% and clicks +29% in the twelve days since the foundation and on-page fixes went live. Treatment searches ("physio surrey", "clinical pilates near me") are flat — as expected, because the content and citations that move them haven't shipped yet.
Two honesty notes. First, twelve days is a short window — we call this "early and consistent with the fix," not proof. Second, we verified the lift is not your July 4 Facebook post or the newsletter (excluding those days, the numbers hold). One thing we need from you: your Google Ads have run all period — if they bid on the name "Joybody," the organic numbers above are actually understated.
| Period | Appearances/day | Clicks/day | Google position |
|---|---|---|---|
| Before (Apr 9 – May 6) | 15.9 | 1.29 | 2.4 |
| Corrective era (May 8 – Jun 29) | 14.8 | 1.43 | 2.1 |
| Post-foundation (Jul 1–12) | 21.1 | 1.67 | 2.6* |
*Position moved from 2.1 to 2.6 because you now appear for more searches, and new appearances start lower — dilution from growth, not a drop.
We can say: your practice's identity is now genuinely readable by AI systems, verified in the raw code — for the first time. Brand appearances +43% and clicks +29% in the twelve days since. Six real visitors have arrived from ChatGPT, four in the last month. And the eight flat weeks before June 30 are themselves evidence: without the foundation, nothing moves.
We won't say yet: that AI recommends Joybody more (8.0 → 8.5% is statistical noise — the pre-agreed test is the week-12 measurement); that the brand lift is proven (twelve days is directional); or anything about bookings — the tracking gap means we honestly can't see them until the Jane intake question is live.